SPC Samlip Participates in Anuga, the World's Largest International Food Fair

SPC Samlip's booth participating in the world's largest international food exhibition 'Anuga'.
[Photo by SPC Samlip]

SPC Samlip announced on the 21st that it will participate in the world's largest food exhibition, 'ANUGA,' under the theme of 'K-Dessert,' as part of its efforts to expand its global business.

ANUGA, a food and beverage industry exhibition held annually in Cologne, Germany, is scheduled to take place from the 7th to the 11th of next month. This year, over 8,000 companies from more than 100 countries worldwide are expected to participate, attracting over 100,000 visitors.

Through this exhibition, SPC Samlip plans to introduce the taste and diverse appeal of traditional Korean desserts to the global market, showcasing a total of 53 bakery and dessert products such as Yakgwa, Samlip Hoppang, Samlip Hotteok, and Bijeun rice cakes, as well as food products like Haimyeon and dumplings.

In particular, Yakgwa, which has recently gained popularity among foreigners as a 'traditional Korean cookie,' has been selected as the main product of the exhibition. A total of 12 Yakgwa products will be introduced, including Mini Honey Yakgwa, Royal Court Honey Yakgwa, premium products like Jocheong Moyakgwa, modern reinterpretations such as Yakgwa cookies and Yakgwa tarts, aiming to nurture them as representative Korean desserts.

Also featured are the Samlip Hoppang products, which are already popular in 25 countries worldwide. A total of 10 varieties developed for export using Korean ingredients, such as 'Buldak Hoppang' and 'Kimchi Cheese Hoppang,' will be showcased. Additionally, vegan food products such as Haimyeon items like udon and kalguksu, dumplings made with Korea's representative fermented sauces, and hot dogs using plant-based sausages will be presented.

Meanwhile, SPC Samlip's main export items include about 250 products such as Yakgwa, Hoppang, and Haimyeon, which are exported to 61 countries including the United States, Australia, Hong Kong, and Europe.

This content was produced with the assistance of AI translation services.