Shilla Duty Free, Industry-First Virtual Beauty Class with Est?e Lauder

Broadcasting in Chinese in collaboration with Hong Kong International Airport

Shilla Duty Free announced on the 21st that it will host a virtual beauty class introducing Est?e Lauder's 'Advanced Night Repair Rescue Solution' by inviting 100 VIP customers.

Shilla Duty Free, together with Est?e Lauder, will hold the industry's first beauty class in a virtual studio.
[Photo by Shilla Duty Free]

This beauty class, held to commemorate the launch of Est?e Lauder's bestseller 'Advanced Night Repair' new product Rescue Solution, guides attendees through the skin science hidden within 'Advanced Night Repair,' which has held the No.1 anti-aging serum position in Asia for 11 consecutive years. The event introduces the new Advanced Night Repair Rescue Solution, featuring the core ingredient 'Tripeptide-32,' created with a one in 60 million chance, and allows immersive experiences of the product through cutting-edge AR technology.

For this virtual beauty class event, Shilla Duty Free collaborated with AI-based visual art tech company 'VIVE Studios' to create a newly designed virtual studio showcasing Est?e Lauder's new product 'Advanced Night Repair Rescue Solution' and the virtual human 'Shin Lala' in an environment composed of a first-class airplane cabin and a starlit night sky via AR. Differentiated from conventional non-face-to-face beauty classes, it offers an experience akin to a night flight. During the broadcast, AI predicts the aging process of the model’s face in real-time, effectively conveying the importance of skincare with realism.

Notably, this virtual beauty class is broadcast in Korean and Chinese in collaboration with 'Hong Kong International Airport,' where Shilla Duty Free operates, marking the first time in the duty-free industry. Utilizing Korean virtual technology such as the 'virtual studio,' it also targets Chinese-speaking tourists resuming overseas travel to Korea, Hong Kong, and other regions.

The non-face-to-face beauty class will be hosted by broadcaster Jang Ye-won (former SBS announcer), influencer Jung Hye-im, who appeared on the popular entertainment program 'Love in Transit,' and Est?e Lauder Education Director Cha Sook-geon. Customers not pre-selected can also enjoy the event at 7 PM that day via the Shilla Internet Duty Free website, mobile web, and YouTube channel.

This content was produced with the assistance of AI translation services.