Shinsegae Live Shopping Appoints Lee Seok-gu, Head of Shinsegae New Growth Promotion Committee, as CEO

Lee Seok-gu, head of Shinsegae's New Growth Promotion Committee, was appointed as the CEO of Shinsegae Live Shopping on the 20th.

Born in June 1949 in Yongin, Gyeonggi Province, Lee graduated from Dongseong High School in 1968 and Yonsei University with a degree in Business Administration in 1973.

Lee Seok-gu, CEO-designate of Shinsegae Live Shopping
[Photo by Shinsegae Group]

Lee joined Samsung C&T Corporation in 1975, where he served as the head of the Hong Kong branch and assistant director of the Management Control Office. He later held positions as Senior Executive Director of the Shinsegae Department Store Support Headquarters in 1999 and Vice President of the E-Mart Support Headquarters in 2001.

In 2002, Lee became the CEO of Chosun Hotel, and in 2007, he moved to Starbucks Coffee Korea, serving as CEO for about 11 years until 2019. During this period, Starbucks became the first coffee company in Korea to achieve annual sales of 1 trillion won, successfully establishing itself in the domestic market. Lee earned the nickname "Trend Maker" during this time.

In 2020, he was appointed President and CEO of the Ja-ju Business Division at Shinsegae International. He is the oldest CEO among subsidiaries of Korea's top 10 conglomerates. Through this appointment, Lee will take on the role of CEO at Shinsegae Live Shopping.

This content was produced with the assistance of AI translation services.