Song Hyun-seok Appointed CEO of Shinsegae Food and Concurrent CEO of Shinsegae L&B

Song Hyun-seok, CEO of Shinsegae Food, was appointed concurrently as CEO of Shinsegae L&B through the group personnel announcement on the 20th.

Song Hyun-seok, CEO of Shinsegae Food, who concurrently assumed the position of CEO of Shinsegae L&B through the regular executive personnel appointment of Shinsegae Group conducted on the 20th.
[Photo by Shinsegae]

Shinsegae Group carried out the 2023 regular executive personnel appointments, including this matter. CEO Song, born in Seoul, majored in Journalism at the University of Missouri in 1992 and earned a master's degree in Marketing from Northwestern University in 1994.

After serving as Marketing Team Leader at McDonald's in 2002, he moved to the U.S. headquarters of Yum Brands Pizza Hut in 2004, where he served as Brand General Executive. Later, he held the positions of Vice President and Executive Director in charge of marketing at OB Beer in 2010.

CEO Song established his connection with Shinsegae Group in December 2018 as Marketing Director at Shinsegae Food. He has been serving as CEO of Shinsegae Food since October 2020.

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