Starbucks Celebrates 12th Anniversary of Rewards Launch with Extra Star Earning Event

Starbucks Korea announced on the 20th that it will hold a bonus star accumulation event for one week from the 21st to the 27th in celebration of the 12th anniversary of the launch of the 'Starbucks Rewards' membership.

Starbucks Korea announced on the 20th that it will hold an event to earn extra stars for one week from the 21st to the 27th to celebrate the 12th anniversary of the launch of the 'Starbucks Rewards' membership.
[Photo by Starbucks Korea]

Launched in 2011, Starbucks Rewards is a differentiated membership program that offers various benefits, including star accumulation, to customers who pay with a Starbucks card registered to their Starbucks member account. It has established itself as Starbucks' representative content, with the number of users exceeding 10 million earlier this year.

The event is open to all Starbucks Rewards membership tiers (Welcome, Green, Gold). Customers who collect between 6 and 11 stars during the event period can earn an additional 6 stars, while those who collect 12 or more stars will receive an additional 12 stars.

To participate in the event, customers must place an order at a store with a partner or order through the Starbucks app Siren Order to accumulate stars, and must collect at least one Eco Star by using a personal cup. The additional stars earned from the event can be checked on the 13th of next month.

This content was produced with the assistance of AI translation services.