CJ OnStyle Launches New Viral Campaign 'Onseuttal'

Nationwide Digital Unveiling of Large Outdoor Advertisements at CGV Theaters

CJ OnStyle announced on the 20th that it will launch a new viral campaign called 'Onseuttal.'

CJ OnStyle has launched a new viral campaign called 'Onseuttal'.
[Photo by CJ OnStyle]

CJ OnStyle produced five campaign videos: ① Birth Onseuttal ② Mom’s Daughter, Dad’s Daughter ③ Daughter Since Yesterday ④ Whose Daughter ⑤ That Child Is My Daughter. The focus was on expressing the fun of shopping through CJ OnStyle’s live commerce and video curation with a cheerful emotion. CJ OnStyle will actively carry out campaign activities through channels such as nationwide CGV theaters, large outdoor advertisements, online video platforms, and major SNS until the 28th of next month.

Along with the viral campaign on air, customer events will also be held on the CJ OnStyle app. To celebrate the campaign launch, customers who watch the 'Onseuttal' videos, choose their favorite video, and leave a comment will be entered into a draw to win AirPods, OnStyle reward points, CGV IMAX tickets, and more. Additionally, customers who are newly introduced to CJ OnStyle through the campaign will receive a 10,000 KRW discount coupon and an extra chance to enter prize draws.

A CJ OnStyle representative said, "This campaign was created targeting customers who enjoy the fun of shopping and know the trends," adding, "Our goal is to actively spread the key campaign message that everyone who enjoys CJ OnStyle is an Onseuttal."

This content was produced with the assistance of AI translation services.