Orion Launches 'Wow Eisher' Bubble Gum with Sour Candy Flavor Added

'Wow' and 'Aisher' Collaboration

Orion announced on the 20th that it has launched a new bubble gum product called 'Wow Aisher.'

Orion Balloon Gum New Product 'Wow Eisher'
[Photo by Orion]

Wow Aisher is a product introduced through a collaboration between Orion's bubble gum 'Wow' and the sour candy 'Aisher.' The company explained that consumers can enjoy the refreshing green apple-flavored gum, the thrilling sour taste felt twice from the sour chips embedded in the gum, and the fun of blowing bubbles all at the same time.

Previously, since first launching Wow Blackcurrant and Plum flavors in 1997, Orion has introduced various flavors popular among children such as grape, soda, cola, and lemon. In June last year, the brand was renewed with four colors of bubble gum under the concept of "fun bubble gum beyond imagination." In March this year, they also launched 'Wow Rainbow,' a refreshing fruit sherbet-flavored gum with multicolored flakes, offering a total of six Wow gum varieties.

An Orion representative stated, "Through the collaboration of the popular Wow and Aisher brands, both centered on a fun concept, we aimed to provide a new kind of enjoyment."

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