Lotte Chemical Launches Eco-Friendly Material Brand 'ECOSEED'

From the left in the photo, Hwang Min-jae, Director of the Comprehensive Technology Institute at Lotte Chemical, Lee Sang-hyun, Head of the Aromatic Division, Hwang Jin-gu, CEO of the Basic Materials Business, Kim Kyo-hyun, Vice Chairman, Lee Young-jun, CEO of the Advanced Materials Business, Shin Sung-jae, Head of the ABS Division, and Kim Min-woo, Head of Strategic Management Division, are taking a commemorative photo. Photo by Lotte Chemical

Lotte Chemical has launched an eco-friendly material brand called 'ECOSEED.'

The brand integrates physically and chemically recycled materials (PCR·Post Consumer Recycled) and bioplastic materials (Bio-PET·biodegradable plastic) under the 'ECOSEED' brand.

Lotte Chemical plans to expand its green business capable of plastic recycling and carbon reduction with this new material brand launch, aiming to supply 1 million tons of resource-circulating plastic material 'ECOSEED' by 2030. ECOSEED symbolizes caring for the environment from the smallest unit for a future green earth, with the initial 'e' designed in the shape of a seed sprouting a leaf and the infinity symbol representing a virtuous cycle.

On the afternoon of the 18th, Lotte Chemical held 'Green Recycle Day' at Jamsil Lotte World Tower to achieve the 2030 vision for its recycling business, unveiling ECOSEED for the first time at the launch event. Simultaneously, as part of 'LOOP FESTA' ongoing since the end of August, they conducted the 'Project LOOP Social Venture Performance Sharing Meeting.'

The ECOSEED material brand, introduced to customers for the first time, offers a high-quality product lineup (PCR-PET·PCR-PC·PCR-ABS·PCR-PE·PCR-PP) capable of recycling most plastics commonly used in daily life. It has secured eco-friendly recycling technologies such as the first domestic production of pyrolysis naphtha products, conversion of the largest domestic chemical recycling PET plant, and proprietary solvent refining technology.

Additionally, it can provide customized solutions including recycled material design solutions and production of high-performance compounding products. With global production bases in Europe, the Americas, and Asia, and partnerships with raw material sourcing companies, it has the advantage of closely responding to the demands of global customers.

Vice Chairman Kim Gyo-hyun said in his commemorative speech, "Resource circulation has moved beyond being a mere topic for future generations; it has become an essential condition for the survival of companies and nations and a significant part of our daily lives." He added, "All employees will strive to ensure that ECOSEED introduced today becomes a 'sustainable seed' that practices the plastic circular economy."

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