Golden Blue Holds Strategic Meeting with Kingka Group to Expand 'Kavalan' Market Share

Taiwan Single Malt Whiskey
Discussion on Performance Analysis and Future Marketing Strategies

Golden Blue International recently announced on the 19th that it held a strategic meeting to strengthen its partnership with King Car Group, the producer of the Taiwanese single malt whiskey 'Kavalan,' and to expand Kavalan's market share.

(From left) Choi Yong-seok, Vice Chairman of Golden Blue International, Albert Lee, CEO of Kingka Group, and Park So-young, Vice Chairman of Golden Blue International, are taking a commemorative photo after finishing a strategy meeting. [Photo by Golden Blue]

King Car Group is the company that established Taiwan's first whiskey distillery and created Kavalan, Taiwan's representative single malt whiskey. Golden Blue International signed an exclusive import and distribution contract with King Car Group and Kavalan in 2017, and currently sells a total of 13 varieties (including domestic and duty-free) in Korea, such as Kavalan Classic, Kavalan Distillery Select, Kavalan Solist Oloroso Sherry, and Kavalan Solist Port.

Both companies agreed that the single malt whiskey craze in the Korean market will continue in the future and decided to focus on activities to increase Kavalan's market share, including strengthening the product lineup. They also anticipate that demand for both domestic and duty-free products will continue to grow due to the transition to endemic (periodic infectious disease outbreaks), and thus will place emphasis on expanding duty-free channels.

A representative from Golden Blue International stated, "We will continue to maintain a strong partnership between the two companies to expand Kavalan's market share in the domestic market."

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