Cheil Worldwide Achieves Industry-First 4 Consecutive Years of 'Highest' Grade in Win-Win Growth Index Evaluation
Selected as the Best Honorary Company for Win-Win Growth
Cheil Worldwide announced on the 19th that it has been selected as an Excellent Win-Win Growth Honorary Company for four consecutive years, the first in the industry, by achieving the highest grade in the 2022 Win-Win Growth Index Evaluation announced by the Win-Win Growth Committee.
The Win-Win Growth Index is a metric that quantifies a company's fair trade and win-win growth level. Each year, it combines the Win-Win Growth Comprehensive Evaluation by the Win-Win Growth Committee and the Fair Trade Agreement Implementation Evaluation by the Fair Trade Commission, and evaluates companies into five grades: Excellent, Good, Fair, Average, and Poor. Among these, only companies that have received the Excellent grade for three consecutive years are awarded the Excellent Win-Win Growth Honorary Company status.
Since 2015, Cheil Worldwide has been operating a dedicated department for co-prosperity with partner companies and has been focusing on communication with partner companies by holding regular partner company sharing meetings and listening to VOC annually. It also operates a meeting body that checks compliance with advertising-related laws and manages and inspects various management items, conducting regular inspections on major issues. In addition, it runs various win-win programs such as ESG (Environment, Social, Governance) education and consulting through professional institutions, providing education to strengthen partner companies' competitiveness and expand sales channels, and establishing a win-win fund for financial support to partner companies.
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A Cheil Worldwide official said, "We will strive to operate fair and transparent trading relationships and processes with partner companies, and support the continuous growth of partner companies through various win-win cooperation programs so that the entire advertising industry can grow together."
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