"Middle-Aged Women Joint and Cartilage Care"… Jeonggwanjang Introduces 'Hwaerak ActiveMe'
Red Ginseng and Gujeolcho Join Cyst Formula with 8 Major Functional Benefits
Health Care for Women Experiencing Frequent Pain and Discomfort
Jung Kwan Jang's middle-aged women's health specialist brand 'Hwa Ae Rak' announced on the 19th that it will launch a new product specialized for joint and cartilage health, 'Hwa Ae Rak Active Me.'
Hwa Ae Rak Active Me is a health functional food recognized by the Ministry of Food and Drug Safety with eight major functionalities. It supports joint and cartilage health, maintenance of nerve and muscle functions, energy utilization, as well as antioxidant effects, blood circulation improvement, memory enhancement, fatigue recovery, and immune system boosting.
For women's joint and cartilage health, it features a joint cyst formula made with 100% plant-derived ingredients, including Artemisia extract, and adds sub-ingredients specialized for bone health and regeneration such as red ginseng, magnesium, vitamin D3, vitamin B12, deer antler velvet, Cordyceps militaris, and shark cartilage.
The product name, Hwa Ae Rak Active Me, combines the word "Active," meaning energetic, and "ME," representing individuality, to express the brand's value reflecting the lifestyle of vibrant menopausal women.
Following the renewed release of the menopausal women's health product 'Hwa Ae Rak Turning Me' in July, Hwa Ae Rak has established a lineup specialized in health issues for women in their 40s to 60s, advancing as a specialized brand offering tailored efficacy for women before and after menopause.
Last month, Jung Kwan Jang Hwa Ae Rak proposed brain vitality care for women experiencing memory decline through the launch of 'Hwa Ae Rak Wise Me,' and with the newly released Hwa Ae Rak Active Me, it provides a solution to manage frequent pain and uncomfortable movements in women in their 40s to 60s whose joint and cartilage health has weakened.
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A KGC Ginseng Corporation official stated, "We will continue to propose women's health solutions with differentiated products in the future."
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