"Support Breast Cancer Patients by Walking"…Sijibio Holds 'Reu Campaign'

Bio regenerative medicine specialist company CJ BIO announced on the 18th that it will hold a walking donation event, the ‘Re:乳 Campaign,’ to support breast cancer patients from October 27 to the end of next month in commemoration of ‘World Breast Cancer Day’ on October 19.

Poster for SGBio's breast cancer patient support walking donation event 'ReYou Campaign'
Photo by SGBio

CJ BIO planned this social contribution campaign to raise awareness of breast cancer in celebration of World Breast Cancer Day on October 19. The campaign name, ‘Re:乳 Campaign,’ combines ‘Again (RE)’ and ‘Breast (乳)’ to express support for the prompt treatment and recovery of breast cancer patients.

This campaign will proceed in a format where participants’ total steps during the campaign period reach the target of 1,019,000,000 steps, which will then be converted into a monetary value and donated to the Korea Breast Health Foundation. The target number of steps was inspired by the date of World Breast Cancer Day, October 19. Participants can donate the steps they walked on the day immediately through the walking application (app) Big Walk, and it is easy to participate by simply pressing the ‘Donate Steps’ button in the app.

As a related event, on the 21st of next month at 2 p.m., a walking event will be held at Banpo Hangang Park with breast cancer patients, doctors, nurses, and CJ BIO employees participating. The steps counted on that day will be added to the total campaign steps, and as part of ESG (Environmental, Social, and Governance) management, plogging kits for environmental protection will also be provided.

CJ BIO recently developed and unveiled a total solution optimized for breast reconstruction. This solution is optimized to apply products developed with CJ BIO’s advanced regenerative medicine technologies step-by-step throughout the process from breast reconstruction surgery to recovery.

Yoo Hyun-seung, CEO of CJ BIO, said, “This walking campaign was planned to fulfill social responsibility as a regenerative medicine specialist company providing a total solution for breast reconstruction, alongside the technical aspects. We hope this campaign will support breast cancer patients and also serve as an opportunity for participants to practice small acts of help to patients through donations.”

This content was produced with the assistance of AI translation services.