Meet Local Specialties at Baemin Sanghoe

Specialty Food Material Mall Baemin Sanghoe
Entry of Gyeongsangdo Gimhaeon Mall and Jeollado Haegaram Mall

Baemin Sanghoe, the ingredient specialty mall of Baedal Minjok (Baemin), has embarked on creating a win-win model for local producers and restaurant owners. Woowa Brothers Corp. (CEO Lee Guk-hwan) announced on the 18th that Baemin Sanghoe's regional theme hall will sell key products from 'Gimhae On Mall' and 'Haegaram Mall,' local government malls in Gimhae, Gyeongnam, and Jeonbuk regions.

Local government malls are online shopping malls entrusted to the private sector or directly operated by local governments to secure income for local residents and expand sales channels for regional products. Over 80 such malls operate nationwide. With the addition of these two local government malls, Baemin Sanghoe now hosts a total of three local government malls, including the existing 'Namdo Jangteo.'

This acquisition of local government malls by Baemin Sanghoe is part of regional win-win cooperation. It provides local producers with a new sales channel through Baemin Sanghoe and is expected to supply high-quality local ingredients at reasonable prices to restaurant owners nationwide who use Baemin Sanghoe. Previously, after the regional theme hall was newly established in May, Namdo Jangteo, the first mall to join, showed stable sales growth in July and August. The market response has been positive as domestic ingredients such as rice produced in Jeonnam can be purchased at affordable prices.

With the addition of 'Gimhae On Mall' and 'Haegaram Mall,' famous salted seafood and dried fish from the Jeonbuk region, as well as honey and Korean beef produced in Gimhae, can now be found on Baemin Sanghoe. While attracting additional local government malls, Baemin Sanghoe plans to closely collaborate with these malls to select and supply suitable products to maintain competitiveness within Baemin Sanghoe.

This content was produced with the assistance of AI translation services.