GS25 Targets 'Honchujok' with Launch of 'Eonamsunsaeng Kkwarijjimdak' Lunchbox

GS Retail's convenience store GS25 announced on the 18th that it has launched the ‘Eonam Teacher Kkwari Jjimdak Lunchbox’ for single-person households during the Chuseok holiday.

The model is posing while holding 'Eonam Teacher's Kkwari Jjimdak Lunchbox.'
[Photo by GS25]

The Eonam Teacher Kkwari Jjimdak Lunchbox was introduced as the winning dish by actor Ryu Soo-young in the ‘New Product Launch Convenience Store Restaurant’ (hereafter Convenience Store Restaurant) broadcast held on the 15th under the concept of ‘Taste of Autumn’.

Composed of Kkwari Jjimdak, assorted jeon (Korean pancakes), radish salad, spinach namul, white rice, and fried egg, the Eonam Teacher Kkwari Jjimdak Lunchbox’s biggest feature is its rich festive table atmosphere that perfectly captures the spirit of the holiday.

Considering the high demand for holiday lunchboxes released around Lunar New Year and Chuseok every year, which quickly become the number one product in the lunchbox category, GS25 collaborated with Convenience Store Restaurant to prepare this year’s Chuseok holiday lunchbox.

Along with the lunchbox launch, various promotions have been prepared for the Chuseok holiday. GS25 is running an event until the end of this month where all customers who purchase the lunchbox will receive a cup ramen (Paldo Dosirak) as a gift.

In the interest of stabilizing holiday prices, from the 20th for three days, customers who pre-order the Eonam Teacher Kkwari Jjimdak through the dedicated app ‘Our Neighborhood GS’ will receive a 30% discount. This is a first-come, first-served event limited to 1,000 units per day, totaling 3,000 units. Pre-order customers can purchase it at 5,530 KRW, a 30% discount from the regular price of 7,900 KRW.

Moon Ji-won, GS25 Lunchbox MD, said, “The holiday lunchboxes released around Lunar New Year and Chuseok every year quickly become the top-selling product right after launch, attracting great attention,” and added, “Starting with this lunchbox launched in collaboration with Convenience Store Restaurant, we will do our best to prepare products and services for customers visiting convenience stores during the Chuseok holiday.”

Meanwhile, GS25 plans to fully stock essential emergency medicines and pre-inspect ATM infrastructure during the holiday period to ensure smooth emergency relief and financial platform services.

This content was produced with the assistance of AI translation services.