Temperature Gap Boosts Winter Product Sales... Seven Eleven Starts Selling Gun-goguma and Eomuk

Sales Start from the 18th

Amid rising sales of winter products due to increased daily temperature fluctuations, Seven Eleven announced on the 17th that it will start selling roasted sweet potatoes and fish cakes.

Analyzing product sales data from the 1st to the 15th of this month, Seven Eleven found that sales of winter products increased significantly compared to the same period last month. The product with the largest increase was stockings, with sales rising more than 50% compared to the previous month. Following that, warm beverages such as Seven Cafe HOT brewed coffee increased by 40%, and so-called 'one-cup' ready-to-drink coffee and tea products rose by 35%.

Recently, as temperatures have dropped in the mornings and evenings, convenience stores have seen a sharp increase in sales of autumn and winter products. While summer products still sell well during the daytime, sales of winter products are rising in the mornings and evenings.

A model is showcasing roasted sweet potato products at a Seven Eleven store.
[Photo by Seven Eleven]

Seven Eleven will begin full-scale sales of roasted sweet potatoes and fish cakes, representative winter snacks, starting from the 18th to coincide with the growing demand for winter products. Additionally, hot pack products will be available earlier than usual, starting from the 20th.

The roasted sweet potatoes are sourced from Yeongam, Nonsan, and Yeoju. Until October, firm-textured new sweet potatoes will be sold, and from November, sweet and soft honey sweet potatoes will be available. For fish cakes, six varieties including 'Jeopsagak Skewers' and 'Assorted Skewers' will be sold in collaboration with Goraesa Fish Cakes. Promotions for roasted sweet potatoes and fish cakes will also be held. Until the end of this month, customers who purchase roasted sweet potatoes will receive a free 250ml can of Pepsi Cola, and a 1+1 event will be conducted for two types of fish cake skewers: 'Octopus Fish Cake Skewers' and 'Vegetable Fish Cake Skewers.'

A Seven Eleven representative said, "September, when the temperature difference between day and night increases, is a time when late summer heat and cold weather overlap, causing both summer and winter products to sell well. Convenience stores also begin full-scale winter store preparations from this time." He added, "We will do our best to quickly stock winter main products to ensure customers have no inconvenience during the winter season."

This content was produced with the assistance of AI translation services.