Korea McDonald's Introduces Voice Guidance Feature for Visually Impaired Kiosks

Korea McDonald's announced on the 15th that it has introduced a kiosk voice guidance feature for visually impaired customers, making it the second in the world and the first in Asia among McDonald's locations.

Kiosks with voice guidance features for the visually impaired introduced by McDonald's Korea.
Photo by McDonald's

McDonald's installed voice guidance software and touchpads on kiosks at 15 stores in Seoul, enabling visually impaired customers to obtain product information through voice guidance and freely order their desired menu items. The bottom of the kiosk allows for personal earphone connection, ensuring clear audio even in noisy surroundings. This feature was introduced for the second time worldwide after McDonald's USA and is the first of its kind in Asia. It is also the first case in Korea's QSR (Quick Service Restaurant) industry.

Before the full launch, McDonald's conducted a demonstration in July with four representatives from visually impaired organizations, incorporating feedback from actual users to enhance the kiosk's completeness. Based on suggestions from disability organizations, 15 stores near welfare institutions for the visually impaired, schools for the blind, and vocational training centers in Seoul were selected as the initial locations for implementation. McDonald's plans to expand the voice guidance kiosks nationwide and continuously upgrade the service.

Meanwhile, in April, Korea McDonald's signed a business agreement with the National Institute for Lifelong Education to jointly develop kiosk educational materials and provide training for digitally vulnerable groups, actively working to improve customer accessibility to kiosks in various ways.

This content was produced with the assistance of AI translation services.