Shinsegae L&B Unveils Limited Edition 'King Soju 24' Featuring Kian84

Limited Sale of 400,000 Bottles at Emart24 Starting from the 21st

Shinsegae L&B announced on the 15th that it will launch a limited edition soju, 'King Soju 24,' at Emart24 starting from the 21st.

King Soju 24 is a planned product with a production volume limited to 400,000 bottles, and the label design was created by cartoonist and broadcaster Kian84. Kian84 drew Woo Gi-myeong, the main character of the webtoon 'Fashion King,' on the label, emphasizing the meaning of 'King' in the product name through a crown.

King Soju 24 has a volume of 360ml and an alcohol content of 24%, and it will be released with a retro concept. Shinsegae L&B plans to target soju enthusiasts who prefer higher alcohol content by launching a product with a somewhat higher alcohol percentage amid the ongoing popularity of low-alcohol beverages. King Soju 24 will be sold exclusively at Emart24, priced at 2,400 KRW per bottle, and 9,900 KRW for a pack of six bottles.

A Shinsegae L&B representative said, "As consumer needs for alcoholic beverages diversify, we have introduced a new product after careful consideration to meet those needs," adding, "We will continue to launch various products that align with consumer trends."

Meanwhile, King Soju 24 is produced at Shinsegae L&B's Jeju plant, where Shinsegae L&B currently manufactures ODM (Original Design Manufacturing) products for export.

This content was produced with the assistance of AI translation services.