Chorokmaeul 'Chorokbebe' Introduces 3 Types of Organic Fruit Purees
No Added Water, Sugar, Synthetic Flavoring, Citric Acid, or Preservatives
Chorokmaeul announced on the 14th that it has launched three types of organic fruit purees under its company’s infant food-exclusive brand, 'Chorok Bebe.'
Chorok Bebe purees are 100% whole-ingredient snacks made by gently grinding only organic fruits. The three varieties include organic apple, organic apple and pear, and organic apple and banana. To preserve the original taste and nutrients, no synthetic flavorings, sugar, or even water were added. Citric acid, which prevents browning, was also omitted to achieve the natural color of the ingredients.
The product comes in a spout pouch form that can be squeezed onto a spoon, preventing the child’s saliva from directly contacting the remaining puree, thus allowing hygienic storage. Chorok Bebe fruit purees underwent a two-week pilot sale in June to gauge demand. The company stated that they confirmed not only the safety of the organic ingredients but also high customer satisfaction with the convenient packaging format.
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Lee Young-hoon, Head of Processed Product Planning at Chorokmaeul, said, "After the pilot operation, we have worked hard to source raw materials of high quality and produce products that meet safety standards."
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