Cheil Worldwide Selected as 'No.1 Advertising Company' in Korea, China, and Hong Kong

Campaign Brief Asia Announces Creative Rankings
Headquarters Sweeps Overseas Advertising Awards, Korea Ranks 1st for Smart Campaign
First Ever 1st Place in China... Since 2018 in Hong Kong

Cheil Worldwide announced on the 14th that it has been selected as the most creative advertising company in three Asian regions: Korea, China, and Hong Kong.

Cheil Worldwide's 'Ddokddok' Campaign Wins Multiple Awards at International Advertising Festivals Including Cannes Lions
[Photo by Cheil Worldwide].

According to the rankings released by Campaign Brief Asia, a global advertising media outlet, which compiled award results from 11 major international advertising festivals including Cannes Lions and D&AD from January last year to early August this year, Cheil Worldwide’s headquarters (Korea), Hong Kong branch (Hong Kong), and subsidiary Pingtai (China) each secured first place in their respective regions.

Cheil Worldwide’s headquarters ranked first among advertising companies in Korea, powered by the 'Knock Knock' campaign conducted with the National Police Agency, which won the Cannes Lions Grand Prix and numerous other prestigious global advertising awards. The Knock Knock campaign was highly praised domestically and internationally for its meaningful achievement of applying an idea that allows victims of domestic violence to silently report to 112 even when they are with the perpetrator, by integrating it into the actual police reporting system. To date, the campaign has accumulated a total of 45 awards at global advertising festivals, including 9 Grand Prix awards.

Under Cheil Worldwide China’s general management, the Hong Kong branch and subsidiary Pingtai each ranked first in Hong Kong and China, respectively, led by the award-winning 'Dyslexia Quest' campaign and 'Cost of Bullying' campaign. Both campaigns received positive responses by utilizing games popular among the younger generation to address issues of childhood dyslexia and online bullying.

Cheil Worldwide stated, "This achievement is especially significant as it marks the first time Cheil Worldwide has been selected as the number one creative advertising company in China, the largest advertising market in Asia, and it has maintained the number one position in Hong Kong for six consecutive years since 2018."

This content was produced with the assistance of AI translation services.