SSG.com Opens Official Store for Emart Living PL 'The Life'

Comprehensive Collection of Over 500 Living Products Including Furniture Until Year-End

SSG.com announced on the 14th that it has officially launched the official store for Emart's living private label (PL) brand, 'The Life.'

SSG.com has officially launched the official store for Emart's living private label (PL) brand, 'The Life.'
[Photo by SSG.com]

The Life is a living PL brand launched by Emart at the end of last year, focusing on cost-effectiveness. Under the slogan 'Enjoy your life,' it enhances product value by adding stylish designs to items related to daily life, including furniture, home interior, bedding, bathroom products, and kitchenware.

The Life official store, officially opened by SSG.com, offers a comprehensive selection of about 260 living-related products. The number of products is planned to expand to around 500 by the end of this year.

The official store features a product search bar as well as functions to search products by detailed categories and price ranges, enabling convenient shopping. Another advantage is the separately organized 'On Sale' category, where commonly used everyday items can be purchased at discounted prices.

Lee Jang-han, a buyer at SSG.com, said, "We will continue to develop innovative products that customers need, and regularly hold integrated online and offline discount events to support customers' daily lives."

This content was produced with the assistance of AI translation services.