Brown Forman, 'Jack Daniels' Wins Brand of the Year Award for 3 Consecutive Years

American whiskey Jack Daniel’s, managed by Korea Brown Foreman, announced on the 14th that it has won the Grand Prize in the whiskey category at the ‘2023 Brand of the Year Awards’ for three consecutive years.

Now in its 21st year, the 'Brand of the Year Awards' is the largest awards ceremony in Korea, hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum. Approximately 370,000 consumers participated in the voting to select the brands that shone in each category this year.

Jack Daniel’s, a Tennessee whiskey with a 160-year history, has been loved worldwide for its smooth and smoky taste and aroma. It is made from first-grade corn from Tennessee, USA, and undergoes a unique filtering process through sugar maple charcoal before aging in oak barrels, creating its distinctive flavor.

Through flavored products that add unique tastes and aromas to the classic Jack Daniel’s Tennessee whiskey, the brand strives to satisfy consumers of various ages and preferences. ‘Jack Daniel’s Honey,’ characterized by the sweet taste of natural honey, has been steadily loved since its launch in 2013, and this year, ‘Jack Daniel’s Apple,’ which adds the fresh taste and aroma of green apple, was introduced.

Beommo Lee, CEO of Korea Brown Foreman, said, “We are pleased that Jack Daniel’s has been selected as the whiskey brand of the year for three consecutive years,” and added, “We will continue to strive to meet the changing needs of consumers while maintaining the brand’s long-standing tradition and craftsmanship.”

This content was produced with the assistance of AI translation services.