HiteJinro Beverage's 'Hite Zero 0.00' Tops This Year's Non-Alcoholic Beverage Market

Sales Volume and Revenue Both Ranked No.1 Among Brands from January to July This Year

HiteJinro Beverage announced on the 13th that its non-alcoholic beer-flavored drink, ‘Hite Zero 0.00,’ has achieved the number one brand market share in the domestic non-alcoholic beer-flavored beverage market this year.

According to market research firm NielsenIQ Korea (NIQ), ‘Hite Zero 0.00’ recorded the highest brand share in both sales volume and sales value in the non-alcoholic beer-flavored beverage market (based on nationwide food retail stores) from January to July this year, with a sales volume share of 32.1% and a sales value share of 28%.

The company attributes the market share expansion to its diversified packaging strategy. Along with the growth of the domestic non-alcoholic beer-flavored beverage market and evolving consumer needs, HiteJinro Beverage increased sales by launching small-sized (240mL) products in October 2022 and large-sized (500mL) products in February 2023, in addition to the existing 350mL size.

A HiteJinro Beverage representative stated, “This achievement in the domestic non-alcoholic beverage market reflects consumers’ recognition of Hite Zero’s brand value, taste, and All-Free differentiation. We plan to further strengthen our leadership in the non-alcoholic beverage market through product lineups and diverse marketing activities that reflect consumer lifestyles and needs.”

This content was produced with the assistance of AI translation services.