CJ OnStyle Partners with Natural Vaseline Brand 'Nutserin' for Live Commerce

Diversifying Online-Only Sales Channels
Establishing a Foundation for Brand Company Scale-Up

CJ OnStyle announced on the 13th that it will conduct the industry's first live commerce with the natural petroleum jelly brand 'Nutserin.'

CJ OnStyle will conduct the industry's first live commerce with the natural vaseline brand 'Nutserin'. From the left, Nutserin Cica Balm, Nutserin Nourishing Balm promotional photos
[Photo by CJ OnStyle]

CJ OnStyle will hold the industry's first Nutserin live commerce on the 17th. The goal is to expand the sales channels, which were previously limited to online, to video-based sales channels such as live commerce, laying the foundation for the brand to scale up.

During the broadcast, Nutserin's flagship products, Cica Balm and Nourishing Balm, will be available at the brand's largest discount ever. Both products can be applied to all dry areas from the face to the toes and have completed skin irritation tests. Cica Balm helps soothe areas sensitive due to irritation, while Nourishing Balm is ideal for moisturizing dry and itchy skin.

Customers who purchase over 70,000 won during the broadcast will receive a body scrub as a gift, and 20 customers who provide purchase verification will be selected by lottery to receive a Nutserin body set. Han Ji-eun, CJ OnStyle's beauty product manager, said, "Starting with Nutserin, we will discover and nurture beauty brands with potential, introducing new brands to consumers and helping those brands gain differentiated competitiveness, thereby establishing a virtuous cycle."

This content was produced with the assistance of AI translation services.