CJ OnStyle Exclusive Live Commerce for Snow Peak and Gian84 Collection

Exclusive Live Commerce on the 14th

CJ OnStyle announced on the 12th that it will exclusively showcase the 'Snow Peak X Gian84' collaboration collection through live commerce.

The Snow Peak X Gian84 collection is a limited edition collection featuring artwork by Gian84, an artist under AOMG, jointly planned and produced by Snow Peak and Lotte Department Store. It was created with motifs including Woo Gi-myeong, the main character of Gian84's webtoon Fashion King, the Snow Peak logo, and camping, and consists of a total of five fall and winter apparel items such as hooded full-zip jackets, sweatshirts, and T-shirts. It will be exclusively sold online on CJ OnStyle for four days starting from the 14th, and can be found offline at the Lotte World Mall popup store in Jamsil.

Snow Peak X Kian84 Collection
Photo by CJ OnStyle

The live commerce broadcast will be conducted against the backdrop of the popup store. Gian84 will appear in person to explain the product concept and planning intentions, and will also present a drawing performance that offers a glimpse into the artwork creation process. There are also plans to hold a viewer consultation session. In addition to the collaboration collection, popular Snow Peak apparel items will be sold during the broadcast.

A CJ OnStyle representative said, “We planned this large-scale project by bringing together Gian84, one of the most spotlighted artists recently, Snow Peak, which stands at the center of outdoor fashion, and Lotte Department Store.” They added, “We will continue to collaborate with attractive brands and artists to consistently present fresh content commerce and products that can only be found on CJ OnStyle.”

This content was produced with the assistance of AI translation services.