Dongseo University LINC 3.0 Project Group Leads Southeast Region Branding Education

The LINC 3.0 Project Group at Dongseo University recently conducted the first session of the ‘Branding Academy for Glocal Entrepreneurs in the DX (Digital Transformation) + AI Era’ employee training at Dongseo University Centum Campus in collaboration with the Busan Marketing Association.

The Branding Academy training program is a paid employee education course aimed at nurturing branding experts, primarily targeting entrepreneurs and corporate officials in the southeastern region. It runs from August 30 to December 5.

The training is structured to allow participants to intensively acquire core branding knowledge and effective professional expertise over a total of five sessions.

In the first session, Park Hang-gi, CBO of Meta Branding, delivered a lecture titled ‘Proper Understanding of Brands: Understanding Brand Management Strategies.’ The lecture covered topics such as brand management, identity systems, and brand structure and communication.

Following the lecture, a Q&A session was held to discuss corporate challenges, during which solutions were explored for brand management strategies of small and medium-sized enterprises operating outside the metropolitan area.

In this Branding Academy course, top-level experts will lecture on topics related to branding, including entrepreneurial mindset, online marketing, and brand strategy.

The program aims to provide the knowledge necessary to grow as branding experts, from in-depth branding strategies to the latest marketing techniques, with a particular focus on ▲building customized business models ▲cultivating brand naming and strategic thinking ▲acquiring methods to enhance corporate value, thereby fostering macro-level thinking for practical application in strategy and brand marketing.

Director Hwang Gi-hyun stated, “The Branding Academy for Glocal Entrepreneurs in the DX+AI era has been prepared as a course that can create increased management value, build business models, and drive innovation across various industries,” adding, “We will continue to strive to play a leading role in branding education in the southeastern region through employee training programs.”

For more details on the training program and additional recruitment, please visit the Dongseo University LINC 3.0 Project Group website.

This content was produced with the assistance of AI translation services.