Denby, First Collaboration with Korean Artist 'Denby X Danha Collection' Pre-release

Denby, a British premium tableware brand with a 200-year tradition, announced on the 11th that it held an event on the 9th near Samcheong-dong to showcase Denby's first art collaboration.

On the 9th, at the Denby Brand House 'Hwamunjeom (花紋店)', (from the second left) Namkyung Kim, CEO of Danha, Tony Clamson, Commercial Counsellor at the British Embassy in Korea, and Eunsil Choi, CEO of Denby, are taking a photo to commemorate the pre-release of the 'Denby X Danha Collection'.

The new product is the 'Denby X Danha Collection,' created in collaboration with modern hanbok designer Danha. It reinterprets the Joseon Dynasty royal bojagi patterns 'Bonghwangmun' and 'Taepyeongseongdae' with Danha's unique sensibility, presenting a porcelain line with subtle yet vibrant colors. It was unveiled to the public for the first time ahead of its official release at the end of this month, drawing attention as Denby's first art collaboration with a domestic artist.

On the day, Denby operated a one-day brand house called 'Hwamunjeom (花紋店),' named after the patterns used in the Denby X Danha Collection. The event offered tea sets composed of traditional Korean sweets and British tea under the concept of 'A Beautiful Meeting of Korea and Britain,' receiving great responses from visitors.

A Denby representative said, "It was meaningful to present Denby's first art collaboration to many consumers who cherish Denby before its official launch," and added, "We ask for much interest in the Denby X Danha Collection, scheduled to be released at the end of this month."

This content was produced with the assistance of AI translation services.