Some Items of Gyeonggi Province Government Character 'Bonggong-i' Goods Sold Out

Goods of Gyeonggi Province Character 'Bonggong-i' Sold Online

Gyeonggi Province, in collaboration with self-sufficiency organizations, has sold out some of the ‘Bonggong-i’ merchandise, a provincial government character produced and distributed to support the activation of self-sufficiency projects and market development for vulnerable groups.

Since the 1st of this month, Gyeonggi Province has been selling a total of 10 types of Bonggong-i products through Naver Smart Store and the Gyeonggi Province Fair Purchase Platform, together with the Suwon Wooman Regional Self-Sufficiency Center under the Gyeonggi Metropolitan Self-Sufficiency Center.

Among these products, four items sold out: the pin button set (300 units sold) on the 7th, the temperature-changing glass cup (67 units sold), stress balls (310 units sold), and cushions (131 units sold) on the 8th. Additional stock of stress balls and pin buttons is currently available for purchase. Sales of cushions and temperature-changing glass cups will resume as soon as new stock is prepared.

Including the four sold-out items, a total of 1,131 units of 10 types were sold as of the 11th. Among them, stress balls were the best-sellers with 310 units sold. The pin button set also saw increased sales due to phrases that resonate with Gyeonggi residents, such as ‘Gyeonggi Province Appointment Promotion Committee’ and ‘I am a professional transfer user in Gyeonggi Province, riding public transportation for 1 hour and 30 minutes.’

Through the review sections on the sales platforms, buyers left comments such as “Bonggong-i is cute. Very satisfied,” “It’s cute and I like that the proceeds are used for a good cause,” and “I bought it as a friendship item for my friends who are Gyeonggi residents.” Inquiries about sold-out items included questions like “I’m dizzy, when can I purchase it?” and “Is there a restock planned? I want to buy it.”

Meanwhile, this online store is a follow-up measure to the ‘Bonggong-i Intellectual Property (IP) Free Provision Agreement’ signed last month on the 10th with three vulnerable group self-sufficiency organizations: the Gyeonggi Metropolitan Self-Sufficiency Center, the Gyeonggi Senior Employment Support Center, and the Gyeonggi Disabled Vocational Rehabilitation Facility Association.

All proceeds from sales will be used to activate self-sufficiency projects for vulnerable groups within the province, including creating self-sufficiency jobs and supporting related projects.

On the 5th, Gyeonggi Province Governor Kim Dong-yeon announced via his social media (SNS), “We are starting sales of Gyeonggi Province mascot Bonggong-i goods,” adding, “The proceeds from product sales will be used as self-sufficiency funds for working poor, seniors, and people with disabilities.”

Bonggong-i is the provincial government character of Gyeonggi Province, named by vertically arranging the consonants of the core values of the 8th elected administration, ‘Change’ and ‘Opportunity’: ‘bieup (ㅂ) + hieut (ㅎ)’ and ‘giyeok (ㄱ) + hieut (ㅎ).’ It also contains the dictionary meaning of 봉공 (奉公), which means to serve the public office and work diligently for the country and society.

This content was produced with the assistance of AI translation services.