'Agricultural and Marine Products Consumption Promotion' Campaign
"Revitalizing Domestic Demand through Consumption Promotion"

The Korea Chamber of Commerce and Industry (KCCI) announced on the 11th that it is launching the "Spending a Happy Chuseok Together" campaign.


During the campaign period, KCCI executives and employees will promote and purchase domestic agricultural and marine products at major traditional markets nationwide to support small business owners.


The first campaign location is Noryangjin Fish Market. KCCI expects that all employees will visit Noryangjin for a week starting from this day and purchase marine products worth at least 40 million KRW.


About 100 executives and employees, including Woo Tae-hee, the full-time vice chairman of KCCI, toured the market and handed out eco-friendly shopping bags to visitors while promoting domestic marine products.


The executives and employees used 200,000 KRW worth of Onnuri gift certificates provided in advance to purchase marine products worth 100,000 to 200,000 KRW per person. They bought blue crabs, which are in abundant supply recently, seasonal flatfish, and shrimp. Many also purchased dried seafood to take home for Chuseok.


Merchants at Seoul Noryangjin Fish Market are waiting for customers. Photo by Jo Yongjun jun21@

Merchants at Seoul Noryangjin Fish Market are waiting for customers. Photo by Jo Yongjun jun21@

View original image

KCCI plans to continue the campaign to support domestic agricultural and marine products at traditional markets nationwide until before Chuseok, together with 72 local chambers of commerce and industry. They will also promote the campaign by requesting member companies to use domestic agricultural and marine products as Chuseok gifts and appeal for voluntary participation.



Woo Tae-hee, full-time vice chairman of KCCI, said, "This Chuseok season will be a barometer of the domestic economy and a turning point for consumption recovery," adding, "We hope that domestic agricultural and marine products will be loved and sold well so that all citizens, including small business owners, can have a happy holiday."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing