Lotte World Adventure Unveils Korea's First 'Wearable Ticket' at Theme Park

First, Benefits Including Boarding Pass and Uniform Discount Coupons
PB Name Decided as 'Jamsil-ro, 1989'
Limited Sale of 500 Sets on a First-Come, First-Served Basis at Yanolja

Lotte World Adventure announced on the 11th that it has launched the country's first "wearable ticket" in the theme park industry.

Lotte World Adventure Introduces 'Wearable Ticket,' the First of Its Kind in Domestic Theme Parks

Photo by Lotte World

The wearable ticket is made as a white short-sleeve T-shirt. A QR code is placed on the right short sleeve to replace the entrance barcode. The clothing design was created in collaboration with "Magical Track Number One," known as the school uniform rental brand "Gamseong Gyobok," to add value as a fashion item.

The private brand (PB) name was decided as "Jamsil-ro, 1989," inspired by the road name address (Jamsil-ro) near Lotte World Adventure, which opened in 1989. On the chest, the design features Loti, representing the theme park's free-spirited atmosphere, along with a stylish navy graphic of "1989" in a unique font.

The wearable ticket can be purchased through a package deal. Starting today, a limited quantity of 500 pieces will be sold on a first-come, first-served basis through Yanolja. The package includes priority boarding tickets that allow fast access to two attractions as well as a 20% discount coupon for Gamseong Gyobok. The priority boarding tickets apply to 13 popular Lotte World Adventure attractions, including Battleground World Agent, Atlantis, and Gyro Swing.

Lotte World Adventure explained that the wearable ticket was introduced to maximize guests' excitement and fun from the ticket purchasing process itself. They expect the ticket to serve not only as an entrance pass but also as the most distinctive "theme park look" within the park.

Park Mi-sook, head of marketing at Lotte World, said, "Please watch closely Lotte World's new challenge as we attempt innovative marketing."

This content was produced with the assistance of AI translation services.