High-Dose Vitamin Trend... Shinsegae's Chuseok Health Food Sales Up 120%

2030 'Self-Medication' Craze
High-Dose Vitamins & Inner Beauty
Self-Care Supplements Triple Increase

Shinsegae Department Store has significantly expanded its range of self-care health supplements for the 'self-medication tribe' in celebration of Chuseok.

A customer is examining high-dose vitamins at Shinsegae Department Store.
[Photo by Shinsegae].

Recently, as the self-medication trend of taking care of one's own health has spread mainly among the 2030 generation, not only traditional health functional foods such as red ginseng and omega-3 but also products that help with self-care like skin beauty and sleep management are gaining popularity.

The self-medication tribe refers to those who carefully consider specific functions when purchasing health supplements according to their own needs. As more people view health management as a form of self-development and invest generously, the health functional food market is also changing.

In the first half of this year, Shinsegae Department Store's health supplement sales growth rate among customers in their 20s recorded 25%, about three times higher than that of all age groups. Among health supplements, sales of high-dose vitamins, favored by younger consumers, surged 103% compared to last year, challenging the representative health supplement, red ginseng.

For this Chuseok, Shinsegae Department Store expanded its health supplement lineup targeting young consumers. Sleep management products were included in the holiday catalog for the first time. The patented sleep beverage 'Sleeping Bottle' is a representative product. The previously unavailable 'High-Dose Vitamin' category was newly established in the holiday catalog. The number of gift sets increased sixfold compared to the previous year. Representative products include 'Orthomol Immun Multi-Vitamin & Mineral,' 'I'm Vita Multi-Vitamin Immun Shot,' and 'Olinic Ultra Vita Action.'

Inner beauty products were also prepared. These include the 'Ever Collagen CoQ 3-Pack Set,' known as 'edible collagen,' and the 'Nutricore Max Glutathione Set,' which contains the antioxidant glutathione.

The broadening age range of health supplement consumers was also evident in the Chuseok gift set pre-order sales. From the 18th of last month to the 7th of this month, Shinsegae Department Store's health category sales increased by 117.6% compared to the same period last year. Sales of high-dose vitamins rose 102% during the Chuseok pre-order period compared to last year, surpassing the growth rate of red ginseng (46.6%).

This content was produced with the assistance of AI translation services.