CU 'Singsing Sangsaeng' Lineup Expands from Ugly Vegetables to Fruits

New Shine Muscat Released
40% Cheaper Compared to Regular Products

Convenience store CU announced on the 10th that it will expand its 'Singsing Sangsaeng' lineup, which consists of so-called imperfect products, from vegetables to fruits.

CU has decided to expand the 'Singsing Sangsaeng' brand lineup from vegetables to fruits.
[Photo by BGF Retail]

The newly introduced product is Shine Muscat, which is 30-40% cheaper compared to similar products sold at CU. Singsing Sangsaeng products reflect agricultural market prices in their selling prices every two weeks. When agricultural prices fall, additional price reductions are applied.

Earlier, in May, CU launched the Singsing Sangsaeng brand as part of a project to support local farms, selling products that are no different from regular products in taste, quality, and nutrition but have irregular shapes.

Since the launch of Singsing Sangsaeng, CU has introduced products such as paprika, peeled garlic, potatoes, onions, and zucchini. The total sales volume exceeded 10 tons within 2-3 months of release.

A BGF Retail official said, "Through Singsing Sangsaeng, we will make various efforts not only to improve the income of local farms but also to provide affordable shopping benefits amid high inflation."

This content was produced with the assistance of AI translation services.