Fall Olive Young Sale Sales Up 28%... Foreign and Online Sales Surge

Foreigners Go K-Herb Holic with Rice, Ssuk, Eoseongcho, and Ginseng
Online Sales Share Exceeds 35% During Ollyoung Sale Period
Users Utilizing Both Stores and Online Malls Double

CJ Olive Young announced on the 10th that sales during the 'Olive Young Sale,' held from the 31st of last month to the 6th, increased by 28% compared to the previous year, driven by a significant rise in foreign and online sales.

Olive Young Myeongdong Flagship is bustling with foreign tourists visiting the store for K-beauty shopping.
[Photo by CJ Olive Young].

Amid the recent normalization of inbound tourism, a surge of foreign tourists visiting Korea came to Olive Young in search of K-beauty products. In particular, foreign sales at stores in the Myeongdong commercial district increased more than fivefold compared to the previous year. Additionally, foreign tourist activity expanded to regional commercial areas such as Jeju (23 times) and Busan (7 times), as well as emerging commercial districts like Gangnam (10 times).

Sales at the 'Olive Young Global Mall,' which operates in over 150 countries worldwide, also rose by 30% during the same period compared to the previous year. Popular products included basic cosmetics made with natural ingredients such as Houttuynia cordata, rice, and green tangerine. As interest in Korean cosmetics grows through K-content, consumers overseas showed a preference for functional products containing uniquely Korean ingredients, such as those for blemish management and trouble care, which are rare abroad.

The blurred boundaries between online and offline retail markets were also reflected in the sale results. During this Olive Young Sale period, online sales accounted for 35% of total sales. The number of consumers using both physical stores and the online mall more than doubled. This reflects the consumer trend of 'showrooming,' where customers try products in-store and then purchase online, and 'webrooming,' where customers gather product information online and then buy through offline channels.

The customer base and purchased products also became more diverse. During this sale period, the purchase amount by male members increased by about 40% compared to last year. Due to hotter and sunnier weather than usual, purchases of sunscreen and cleansing products were high. In office districts, sales of relatively high-priced 'shot'-type multivitamin products stood out.

An Olive Young representative explained, "During this event, various small and medium-sized enterprise brands discovered by Olive Young introduced new and planned products suited to the new season. It is particularly encouraging that these brands were able to meet diverse customers, including foreigners and men, both online and offline through the Olive Young Sale."

This content was produced with the assistance of AI translation services.