Gyeongnam Nonghyup Opens 'Nongupin Haengbok Center'... Providing Customized Welfare Services

Gyeongnam Nonghyup held an opening ceremony for the ‘Farmer Happiness Center’ on the 8th at Goseong Nonghyup in Goseong-gun, Gyeongnam, aiming to provide customized welfare services to vulnerable local cooperative members.

The opening ceremony was attended by Kim Ju-yang, Head of Gyeongnam Nonghyup Headquarters; Lee Sang-geun, Mayor of Goseong-gun; Choi Eul-seok, Chairman of Goseong County Council; Shin Woo-kyung, Head of Nonghyup Goseong Branch; and Lee Hak-yeol, Chairman of Goseong Nonghyup Cooperative. They encouraged the Happiness Center management team while unveiling the plaque and touring the Farmer Happiness Center.

Gyeongnam Nonghyup held the opening ceremony of the 'Farmer Happiness Center' on the 8th at Goseong Nonghyup in Goseong County. [Image provided by Gyeongnam Nonghyup]

Since establishing the ‘Farmer Happiness Call Center’ in 2017, Nonghyup has been providing phone counseling and companionship services to vulnerable cooperative members. Through the newly opened ‘Farmer Happiness Center,’ these services will be reorganized and expanded into customized care tailored to local conditions.

By designing and implementing projects according to the circumstances of local Nonghyup branches, they plan to manage vulnerable cooperative members in need of assistance and provide close-contact welfare services, leading the establishment of a rural social safety net capable of immediate service demand identification and real-time response.

Head Kim said, “Our Nonghyup will strive to become a focal point for systematically addressing the care issues of local seniors,” adding, “We will actively support environmental improvement and welfare enhancement so that Happiness Centers within Gyeongnam can gradually expand.”

This content was produced with the assistance of AI translation services.