NBT Addison Partners with Naver Webtoon English Service... Launching into the Global Offerwall Market

Adison Offerwall Network, the main business division of KOSDAQ-listed company NBT, is making its first entry into the global market.

NBT announced on the 8th that Adison has completed a partnership with Naver Webtoon’s English service and plans to build and operate the offerwall system targeting the North American region.

The offerwall service that Adison is introducing overseas for the first time rewards users with ‘coins,’ a means of purchasing content, when they participate in missions within the webtoon platform. The accumulated coins can be used by users to pay for paid webtoon content. A new multi-reward feature is also added, which designs multiple missions with varying difficulty levels to encourage participation through to the final action. The company analyzed that the method of providing rewards each time users complete step-by-step missions can significantly increase advertising engagement.

This is the first case of Adison, which holds the number one market share in the domestic offerwall market, entering the overseas market. NBT’s strategy is to aggressively expand partnerships with leading overseas platform companies, as the global market entry of the offerwall business, which has been prepared for a long time, has officially started based on the partnership achievement with Naver Webtoon’s English service. This will greatly expand the growth momentum that had been limited to the domestic market.

Park Su-geun, CEO of NBT, said, “The North American region, where we are making our first entry through the partnership with Naver Webtoon’s English service, has a content market size of 1.0459 trillion dollars (approximately 1,396 trillion KRW), holding infinite growth potential. Through partnerships with webtoon platforms that have successfully secured users in the market, we will verify the status of the number one domestic offerwall operator in the global market and strive to establish ‘Adison’ as an essential platform asset in overseas markets as well.”

This content was produced with the assistance of AI translation services.