Kyochon Chicken Wins 'Brand of the Year' Award for 21 Consecutive Years

Chicken Category of the Year
Sharing and Win-Win Management Initiatives

Kyochon F&B, the operator of Kyochon Chicken, announced on the 8th that it has won the 'Chicken of the Year' award for 21 consecutive years at the '2023 Brand of the Year Awards.'

Lim Hyeong-wook, Head of External Cooperation at Kyochon F&B (right), is taking a commemorative photo with Yoon Eun-gi, Chairman of the Korea Consumer Brand Committee. [Photo by Kyochon F&B]

The Brand of the Year Awards is hosted by the Korea Consumer Brand Committee and organized by the Korea Consumer Forum. Every year, consumers vote to select the brand that has shone the brightest throughout the year.

Kyochon has focused on operating systems for quality, service, and hygiene management. It is analyzed that various activities based on Kyochon's unique corporate philosophy, such as sharing management and win-win management, received favorable evaluations.

This summer, Kyochon provided support worth 1 billion KRW and product exchange vouchers to flood victims and volunteers who worked hard on recovery efforts. Additionally, to practice sharing management, the company donates 20 KRW to a social contribution fund for every chicken product purchased by customers, which is then returned to communities in need.

A Kyochon F&B representative stated, "We will continue to strive to deliver joy to our customers and to spread the values of coexistence and sharing throughout society."

This content was produced with the assistance of AI translation services.