Hyundai Home Shopping, 10 Consecutive Years as No.1 in Call Center Service Quality

Ranked No.1 for 10 Consecutive Years Since 2014

Hyundai Home Shopping announced on the 8th that it ranked first overall in the home shopping call center category in the '2023 Korea Call Center Quality Index' survey conducted by the Korea Standards Association (KSA).

The Korea Call Center Quality Index evaluates the service quality level of domestic call centers based on a total of 39 items across seven categories, including consultation service reliability and friendliness, and is published annually by the Korea Standards Association. In this year's evaluation, Hyundai Home Shopping was recognized for significantly improving consultation service quality by introducing an AI-based next-generation customer satisfaction (CS) system, ranking first in both the TV home shopping and online shopping mall sectors. Hyundai Home Shopping's call center has held the top position for 10 consecutive years since 2014.

Hyundai Home Shopping is also actively enhancing and supporting the capabilities of its consultants. By predicting customer inquiry volumes based on consultation statistics, it has created an efficient working environment by allocating consultants accordingly, and regularly operates training programs to strengthen consultation expertise. Additionally, it provides monthly workshops that offer psychological counseling programs and address consultants' difficulties.

A Hyundai Home Shopping official stated, "Under the principle that we must continuously innovate to provide the best service from the customer's perspective, we have proactively established a differentiated CS system," adding, "We will continue to pursue management strategies that prioritize a convenient shopping environment and customer satisfaction."

This content was produced with the assistance of AI translation services.