Ahead of Chuseok, more than 13,000 small business products will be sold at up to 20% discounted prices on Korea's leading online shopping malls.


The Seoul Metropolitan Government announced on the 8th that from the 11th to the 22nd, it will hold the 'Super Seoul Week_Hangawi Special Exhibition' on four online shopping platforms?11st, Gmarket, Auction, and Lotte ON?offering excellent products from small business owners at affordable prices.


Small Business Products Up to 20% Off on Online Mall 'Super Seoul Week Special Exhibition' View original image

This special exhibition is the second event following the 'Summer Vacation Special Exhibition' held in July, showcasing approximately 13,000 products from Seoul's small business owners in categories such as health foods, electronics, daily necessities, and beauty. During the event period, consumers can enter 'Super Seoul Week' in the search bar of major portal sites to be directed to each online platform's page.


Separately from the special exhibition, Seoul has opened a permanent live commerce hall called 'Seoul On Air' within the open market TMON, where it is conducting a Seoul live commerce planning exhibition. Seoul supports small business owners by providing 20% discount coupons so they can experience live commerce, which is emerging as a major distribution trend, and generate sales through it.


Meanwhile, in addition to the special exhibition, Seoul is also promoting a customized 'Small Business Online Market Development Support Project' to strengthen the digital capabilities of promising small business owners and help them enter the online market stably. In December, the city plans to hold a year-end online special exhibition featuring products from small business owners who have received digital capability enhancement and store entry support so far.



Choi Sun-hye, the Seoul Metropolitan Government's Small Business Officer, said, “We will provide systematic support from the basics of entering the online market to actual shopping mall entry, helping ensure stable operation and substantial sales growth.”


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing