Namyang Dairy Products' '17cha', Celebrating 17th Anniversary, Surpasses 390 Million Units in Cumulative Sales

A Steady Seller Maintaining Consistent Popularity Since Its 2005 Release

Namyang Dairy Products announced on the 8th that its flagship brand, "Time to Lighten the Body 17 Tea (Cha)" (hereinafter referred to as 17 Cha), has achieved cumulative sales of 390 million units since its launch.

Launched in 2005, 17 Cha incorporated the then-trending "well-being" concept and is made using seventeen traditional tea ingredients beneficial to the body, such as green tea, reishi mushroom, burdock, and mate. This blend of various natural plant ingredients underwent extensive product development and launch efforts, including conducting over 300 consumer tests and surveys before release to find the optimal taste.

Through this process, 17 Cha succeeded in creating a flavor that satisfied not only the middle-aged and older consumers, who were the main consumers of the domestic tea beverage market at the time, but also consumers in their 20s and 30s. In particular, with 0 kcal, it gained great popularity among those interested in dieting and health improvement.

This year, 17 Cha was renewed in sizes of 340mL, 500mL, and 1.5L, introducing a green label that considers the environment and improving the tearability of the plastic packaging to facilitate easier separation and recycling.

A Namyang Dairy Products representative said, "We express our gratitude to all customers who love 17 Cha, the representative brand of tea beverages in Korea," and added, "We will continue to repay customer support with high-quality ingredients and excellent quality."

This content was produced with the assistance of AI translation services.