Shake Shack Unveils Collaborative Menu with Michelin Chef

SPC's Shake Shack announced on the 7th that it will offer three limited-edition 'Ato Menu' items developed in collaboration with Michelin-starred chef Park Jeong-hyun for one day only on the 9th at the Gangnam-daero branch in Seoul.

Michelin star chef Park Jeong-hyun (left) and Mark Rosati, Culinary Director of Shake Shack, are presenting the 'Ato Menu 3 items' at Shake Shack Seoul Gangnam-daero branch on the 7th.
[Photo by Shake Shack]

Chef Park is the head of 'Atomix,' a high-end Korean restaurant in New York that has received two Michelin stars and three stars from The New York Times.

The three Ato Menu items include the Ato Burger with shrimp patty and hash browns, Ato Fries, and Ato Sujeonggwa Shake.

Chef Park said, "I have been working with world-renowned chefs in New York to promote Korean food and culture, and I am delighted to collaborate with Shake Shack for my first project in my home country, Korea. Based on my accumulated experience, I hope the Ato Menu, which delicately expresses the tradition, value, and taste of Korean cuisine, will offer a differentiated gourmet experience."

Meanwhile, Shake Shack has been showcasing unique culinary art by collaborating with Michelin chefs both domestically and internationally since 2017, providing a differentiated 'fine casual' experience.

This content was produced with the assistance of AI translation services.