'Work and Vacation at the Same Time' Korea Tourism Organization Conducts Busan Workation Monitor Tour

Purpose of Attracting Japanese Workation Tourists
First Case of Responding to Population Decline Areas Through Attracting Workation Tourists

The Korea Tourism Organization announced on the 7th that it will invite Japanese corporate representatives to Busan from the 7th to the 9th to conduct a workation monitor tour aimed at attracting Japanese workation tourists in cooperation with Busan City.

On the 3rd, tourists are arriving at Incheon International Airport Terminal 1. Photo by Jinhyung Kang aymsdream@

Workation is a compound word of work and vacation, referring to a new working style that goes beyond simple telecommuting or remote work, allowing people to combine work and tourism simultaneously at vacation destinations.

According to a remote work population survey announced by Japan's Ministry of Land, Infrastructure, Transport and Tourism in March, the remote work rate in Japan was 26% last year, and in the Tokyo metropolitan area, it maintained a high rate of up to 40%. Considering that the labor force population in Japan was 69.02 million in 2022, as announced by the Statistics Bureau of Japan's Ministry of Internal Affairs and Communications, the number of remote workers is estimated to be about 18.01 million.

In response, the organization is proactively promoting projects to attract Japanese workation tourists ahead of other countries.

The monitoring group includes representatives from well-known Japanese companies such as Ebara Seisakusho, Yokogawa Solution Service, and Maxell, as well as representatives from Japanese branches of foreign companies like Parexel International and Pfizer R&D.

Also attending are Shintaro Irie, CEO of the Japan Workation Association, and Atsushi Tanaka, a professor at Yamanashi University known as Japan’s leading workation expert, who will confirm the potential of workation tourism.

The participants will engage in a 2-night, 3-day schedule including visits to the Busan Workation Hub Center, workation experiences, and meetings with HR managers of Korean companies.

Four major Japanese media outlets?Asahi Shimbun, Chunichi Shimbun, Mainichi Broadcasting, and Chukyo TV?will also conduct on-site coverage under the theme of "Korea Workation."

On November 9th, the Korea Tourism Organization, Busan City, and Nihon Keizai Shimbun will jointly host a conference in Busan inviting workation experts from both Korea and Japan under the theme "The Closest Extraordinary Workation Destination from Japan, Come to Busan."

This content was produced with the assistance of AI translation services.