Hanongyeon Yeongyang-gun Federation Holds Direct Trade Event for Urban-Rural Win-Win at Daegu Woobang Dream City

New Distribution Channel Secured... First Direct Trade Signal in Major City Apartment Complexes

The Korea Rural Economic Institute Yeongyang County Federation (President Jo Hogi) will hold the ‘Urban-Rural Win-Win Yeongyang County Agricultural Specialty Direct Trade Event’ on September 8 at Daegu Woobang Dream City (President Joo Yonghwan) to enhance the implementation of the ‘Urban-Rural Win-Win Yeongyang County Agricultural Specialty Direct Trade Supply Business Agreement’ signed last August and to strengthen the promotion of local agricultural specialty consumption.

The Korean Farmers Association Yeongyang County Federation held a direct transaction event for urban-rural coexistence at Daegu Woobang Dream City.

Yeongyang County, Gyeongbuk Province, has been continuously conducting business consultations with the National Apartment Residents’ Representatives Association, which has a nationwide network, together with Yeongyang Chili Distribution Corporation. Starting with this direct trade event, they plan to gradually target consumers in major cities nationwide.

This urban-rural win-win direct trade will be held over two days from September 8 to 9, with the Korea Rural Economic Institute taking the lead, along with Yeongyang Chili Distribution Corporation, Yeongyang County Local Food Direct Store, and Haedalmoe Mushroom Farming Group, capturing urban consumers with over 30 high-quality products including fresh Yeongyang chili peppers.

This direct trade event, which opens new sales channels for Yeongyang County’s excellent agricultural specialties and allows consumers to purchase fresh and safe agricultural products at reasonable prices, also holds greater significance as it simultaneously promotes the Yeongyang Chili H.O.T Festival event to be held on the 18th.

President Jo Hogi of the Korea Rural Economic Institute said, “The Yeongyang County Federation of the Korea Rural Economic Institute has sincerely prepared various excellent agricultural specialties to successfully carry out this event, and we hope that the residents of Daegu Woobang Dream City apartments will be satisfied and that direct trade will continue steadily in the future.”

President Joo Yonghwan of Daegu Woobang Dream City said, “We are very pleased to hold this event for the first time to provide good agricultural specialties to apartment residents, and through this event, we will continue to expand the communication channel between producers and consumers through direct trade with Yeongyang County and the Korea Rural Economic Institute.”

County Governor Oh Dochang said, “The apartment population, accounting for 51.5% compared to the nationwide general households, is clearly an important consumer market that Yeongyang County must pioneer in the future,” adding, “This first urban-rural win-win direct trade event with the National Apartment Residents’ Association and Daegu Woobang Dream City will be the first step in widely promoting excellent agricultural specialties to urban consumers. The public and private sectors will actively cooperate to revitalize direct trade centered on large city apartment complexes by minimizing distribution stages.”

This content was produced with the assistance of AI translation services.