Amorepacific Hera Enters Japan... "Targeting the Global Market"

Amorepacific's Hera has officially entered the Japanese market.

Hera's popup store at Shibuya Scramble Square in Tokyo, Japan.
[Photo by Hera]

According to Amorepacific on the 7th, Hera has been operating a brand pop-up store at the large shopping mall 'Scramble Square' in Shibuya, Tokyo since the 31st of last month. Customers visiting the site can try the brand's representative products firsthand and experience various events such as professional makeup services and makeup shows provided by Hera's affiliated artists.

On the 1st of this month, Hera officially launched at 'Atokosme,' Japan's largest beauty information platform and multi-brand shop, located in Tokyo and Osaka. The brand is showcasing its representative products such as Black Cushion, Sensual Nude Balm, and Sensual Nude Gloss in the Japanese market.

Earlier, in July this year, Hera held a VIP event attended by over 300 participants including local distributors, media, and influencers. Through this event, the brand introduced its signature makeup looks and routines, as well as its main product lineup.

Starting from October this year, Hera plans to operate additional brand pop-up stores and expand its presence on online channels. Through this, the brand aims to broaden customer touchpoints across both online and offline markets in Japan and establish itself as a new luxury makeup brand locally.

Hera plans to accelerate its global market expansion, starting with the Japanese market.

This content was produced with the assistance of AI translation services.