LF, Exclusive Distributor of Italian Premium Shoe Brand 'Premiata'

Strengthening Imported Shoe Business... "Capturing Demand for Premium Sneakers"

On the 7th, LF announced that it will officially import and sell the Italian premium shoe brand ‘Premiata,’ strengthening its portfolio of imported shoe brands.

Premiata is an Italian shoe brand boasting a long tradition and history of 138 years, based on shoe-making expertise dating back to 1885. It offers a diverse shoe collection ranging from basic sneakers to flashy and unique detail point sneakers, firmly establishing itself as a ‘European premium shoe’ brand. In particular, it has built a loyal fan base through word of mouth about its excellent comfort derived from shoe-making techniques that have been passed down for over 130 years. Currently, it operates brand flagship stores in Milan, Rome, Berlin, and other European cities.

LF plans to introduce the diverse aspects of the Premiata brand to domestic consumers by sequentially launching premium Italian-style lines, starting with Premiata’s key fall/winter (F/W) sneakers featuring bold graphics, unique textures, metal tones, and glossy effects that emphasize extraordinary designs.

An LF official stated, “We plan to target fashion enthusiasts looking for ‘new luxury’ brands with long traditions and histories, as well as sneaker lovers who generously invest in high-end shoes that stand out from the crowd. With the endemic phase, customer demand for premium casual sneakers is increasing, so by expanding the high-end line in LF’s shoe brand portfolio, we aim to absorb the tastes and needs of customers across various age groups.”

LF will showcase Premiata’s bestsellers and luxurious new fall products through various online and offline channels centered on the imported shoe select shop ‘Raum Edition,’ and plans to continuously expand its distribution network.

This content was produced with the assistance of AI translation services.