Shinsegae Food Launches 'Better Meat' Plant-Based Luncheon Gift Set Without Packaging

Contained in a Canvas Material Multipurpose Better Bag
Reflecting Consumer Trends Considering Eco-Friendly Factors

Shinsegae Food announced on the 7th that it has launched the 'Better Meat' plant-based luncheon canned ham gift set, which uses a bag that can be used in various ways in daily life instead of packaging materials.

Shinsegae Food Better Meat Plant-Based Luncheon Canned Ham Gift Set
[Photo by Shinsegae Food]

The Better Meat plant-based luncheon canned ham gift set is a product that contains the 100% plant-based luncheon canned ham developed and introduced by Shinsegae Food with proprietary technology in July last year, packaged in a canvas material 'Better Bag' that can hold tumblers, wine, lunch boxes, personal belongings, and more. The company explained that this reflects consumer trends considering health and eco-friendly factors.

The Better Bag applied to the Better Meat plant-based luncheon canned ham gift set is an eco bag made of canvas fabric. It can be used even after enjoying the plant-based canned ham. Additionally, it comes with an adjustable and detachable shoulder strap, allowing it to be used as a lunch bag, tumbler bag, picnic beverage bag, wine bag, and more.

A Shinsegae Food official said, "As value consumption considering health and the environment expands recently, there are changes in gift culture as well. Through the Better Meat plant-based luncheon canned ham gift set, we will strive to expand opportunities for consumers to experience alternative foods and simultaneously raise awareness of the social values embodied in alternative meat."

The Better Meat plant-based luncheon canned ham gift set is available for purchase on Kakao Gift.

This content was produced with the assistance of AI translation services.