Jeonggwanjang Launches Senior-Focused Brand 'Jangsu:Yul'

Targeting the Senior Market by Combining Red Ginseng with Customized Specialized Ingredients

KGC Ginseng Corporation’s CheongKwanJang is launching a senior-focused brand, ‘Jangsu:Yul (匠水:律)’, targeting the senior market, which has emerged as a new consumer segment in the aging era.

Jungkwanjang 'Jangsu Yul Ji'

On the 6th, CheongKwanJang announced that it has launched the Jangsu:Yul brand, combining its core competency of red ginseng with target-customized specialized ingredients, to secure proactive leadership in the senior market.

The brand name Jangsu:Yul means “a health principle crafted with artisan spirit for a vibrant life rhythm.” Starting with ‘Jangsu:Yul Ji (知)’, specialized in improving memory and cognitive function, the company plans to sequentially introduce a total of three product lineups: ‘Jangsu:Yul Geun (筋)’ for muscle improvement and physical strength enhancement, and ‘Jangsu:Yul Hyeol (血)’ for blood circulation improvement and strong blood vessel thickness.

The newly launched ‘Jangsu:Yul Ji (知)’ is a dual-complex formulation product combining liquid extract and capsules, developed with CheongKwanJang’s research expertise to simultaneously improve cognitive function and memory, which decline due to aging. The complex design with two formulas?liquid and capsule?allows the daily intake amount required for functionality to be fully met with just one bottle per day.

The liquid form (extract) uses CheongKwanJang’s 6-year-old red ginseng as the main ingredient, recognized by the Ministry of Food and Drug Safety for improving memory, blood circulation, antioxidant effects, fatigue recovery, and immune function. It is developed by concentrating traditional ingredients such as Ophiopogon japonicus, Poria cocos, Rehmannia glutinosa, cooked Rehmannia, dried tangerine peel, and Polygonatum using CheongKwanJang’s unique manufacturing technology.

The capsule form contains ‘phosphatidylserine’, a component of brain cells, designed to provide total care for brain health. Considering the unstable nature of phosphatidylserine in liquid form, it is encapsulated in a plant-based capsule that excludes unnecessary additives and excipients. Phosphatidylserine is a functional ingredient recognized by the Ministry of Food and Drug Safety for improving cognitive decline due to aging. Since it is not sufficiently produced in the body and decreases with age, supplementation is important.

Kim Minju, Head of Brand at KGC Ginseng Corporation, said, “We planned the Jangsu:Yul brand to support the vibrant lives of active seniors as we approach a super-aged society,” adding, “We will expand the product lineup tailored to seniors’ core health needs such as memory and cognition, muscle and physical strength, and blood circulation and blood vessels.”

This content was produced with the assistance of AI translation services.