Korean Whiskey No.1 Golden Blue to Raise Prices in October... Up to 7.5%
Sapirus·Diamond Price Increase of 6.8~7.5%
Golden Blue, the leading company in the domestic whiskey market, will raise the prices of its flagship products starting next month.
According to the liquor industry on the 6th, Golden Blue will increase the supply prices of its flagship products, ‘Golden Blue Sapphire’ and ‘Golden Blue Diamond,’ from the 1st of next month. With this increase, the ex-factory price of Golden Blue Sapphire (450㎖) will rise by 6.8%, from 24,255 won to 25,905 won, and Golden Blue Diamond (450㎖) will increase by 7.5%, from 37,235 won to 40,040 won.
Golden Blue explained that this price adjustment was inevitable due to domestic and international circumstances, including a prolonged economic downturn, declining alcohol consumption due to social and demographic changes, rising prices, and increased costs of raw materials, ingredients, and logistics.
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A Golden Blue representative stated, “In 2019, we lowered prices to alleviate household burdens amid a prolonged economic downturn and to actively support national policies aimed at stabilizing prices. This price adjustment is a return to the 2019 price level.”
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