Haenam-gun Local Food Direct Store Achieves 5 Billion KRW in Sales

Establishing a Virtuous Food Cycle System for Over 200,000 Consumers and 530+ Shipping Farms

The local food direct store in Haenam-gun, Jeollanam-do, has achieved sales of 5 billion KRW within 22 months of its opening.

According to the county on the 5th, the Haenam-gun local food direct store, which opened in October 2021, recorded average monthly sales of about 227 million KRW, surpassing 5 billion KRW in sales in less than two years.

Local Food Direct Store in Haenam-gun, opened in October 2021 [Photo provided by Haenam-gun]

Since its opening, about 200,000 consumers have used the store, and the number of shipping farms, which started with about 200 farms, has increased to about 530 farms. The local food direct store ships 668 items annually through planned production, including agricultural products, livestock products, seafood, processed goods, and crafts.

Despite being in a rural fishing village area without a nearby hinterland city, the successful operation of the Haenam-gun local food direct store is attributed to the successful establishment of a virtuous cycle of local food by improving income through securing sales channels for small farms and supplying safe food to consumers.

Every morning, fresh agricultural products produced on the same day are directly shipped from farms to the local food store, and the full amount, excluding shipping fees, is paid directly as farm income, greatly helping the stable income improvement of local small and medium-sized farms.

The county is making every effort to establish a producer base for the food plan by supplying double greenhouses for year-round agricultural production, organizing producers, and expanding shipping items, building a multi-item shipping system centered on small farms.

Riding on the growth of the local food direct store, Haenam-gun was selected as an excellent local government in the 2022 regional food index evaluation conducted among 159 local governments nationwide.

County Governor Myeong Hyun-gwan said, “The local food direct store is playing a significant role as a channel for securing stable sales routes and increasing income for local small and medium-sized farms,” and added, “We will continue to strive to establish a virtuous cycle of food through the activation of local food for the residents.”

Meanwhile, the Haenam-gun Public School Meal Support Center, which started operation along with the opening of the direct store, recorded sales of 3.4 billion KRW by the end of last month.

This content was produced with the assistance of AI translation services.