Cheonggi-myeon, Yeongyang-gun, Gyeongbuk Province (Mayor An Ok-seon) held a direct transaction event to promote Yeongyang-gun’s agricultural and specialty products at the Dongsam Greenhill Apartment complex (4,000 households) in Yeongdo-gu, Busan, over two days from September 5 to 6.

Cheonggi-myeon, Yeongyang-gun, held a promotional and direct sales event for agricultural specialty products.

Cheonggi-myeon, Yeongyang-gun, held a promotional and direct sales event for agricultural specialty products.

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The event was attended by staff from the Cheonggi-myeon office, employees from the General Civil Affairs Division of Yeongyang-gun Office, and five farming households. Above all, this event was meaningful in that it directly introduced Yeongyang’s proud specialty, Yeongyang chili peppers, to consumers. For the farmers, it served as an opportunity to completely wash away the anxious feelings caused by damages to agricultural and specialty products due to continuous heavy rain, hail, and typhoons throughout this summer.


Additionally, through operating this direct transaction market, clean and safe agricultural and specialty products from Yeongyang-gun were directly provided to urban consumers. This resulted in a practical increase in farm income by securing a stable consumer base for the farmers, while consumers were able to purchase high-quality agricultural and specialty products at reasonable prices, creating a venue for mutual growth between urban and rural areas.



An Ok-seon, Mayor of Cheonggi-myeon, stated, “Since the agricultural and specialty product direct transaction event is held annually based on mutual trust, we will focus on producing excellent agricultural products that consumers can trust and purchase, supplying them directly to urban consumers. We will promote the event with an emphasis on diversifying distribution markets and improving the income of local farmers.”


This content was produced with the assistance of AI translation services.

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