BBQ, Membership Revamp... "Increased Real Consumer Benefits by Tier"

Genesis BBQ Group announced on the 5th that it will revamp the membership criteria to enhance practical benefits for customers using the BBQ application (proprietary app).

Golden Olive Chicken Boneless by Genesis BBQ.
[Photo by BBQ]

Currently, the BBM membership of the BBQ app provides points by accumulating a portion of the order amount. The newly introduced BBM membership benefits will grant grades based on the total monthly purchase amount, including ▲Welcome ▲Chippaki ▲BIP ▲BBIP, and will offer differentiated benefits such as side item coupons and discount coupons in addition to the existing point accumulation.

The new BBM membership service will be applied from the 1st of next month, and the membership grade for the following month will be classified based on the previous month's purchase amount. Mileage must be used within one year.

New and existing customers will be assigned the Welcome grade, and customers with the Welcome grade will receive two 1,000 KRW discount coupons. The Chippaki grade applies to customers who purchase over 25,000 KRW per month and provides two 2,000 KRW discount coupons.

Customers with the BIP grade, applicable for purchases over 50,000 KRW, will receive one side item coupon, two 2,500 KRW discount coupons, and one 3,000 KRW discount coupon. The highest membership grade, BBIP, applies to customers who purchase over 100,000 KRW and grants two side item coupons and one each of 3,000 KRW and 4,000 KRW discount coupons.

Additionally, regardless of grade, all customers celebrating their birthday will receive one 4,000 KRW discount coupon. All issued coupons can be used for orders exceeding the minimum order amount, and the validity period is one month.

A BBQ representative explained, "After analyzing the purchase data and areas for improvement of BBQ app customers, we found that providing discount coupons had higher utilization rates and customer satisfaction than offering points. Through the newly changed BBM membership service, we have added services so that customers can accumulate existing points while receiving various benefits."

This content was produced with the assistance of AI translation services.