Chungnam Yesan Again Sees 'Baek Jong-won Magic'... 250,000 Attend Beer Festival

Over 246,000 Visitors in 3 Days
Three Times the Initially Expected 80,000

The '2023 Yesan Beer Festival,' co-hosted by Yesan County, Chungnam, and The Born Korea (CEO Baek Jong-won), concluded successfully.

On the 2nd of last month, the area around Yesan Market in Yesan-gun, Chungnam, where the 2023 Yesan Beer Festival is being held, was bustling with crowds enjoying the festival. [Image provided by Yesan-gun]

According to Yesan County on the 4th, the festival held from the 1st to the 3rd around Yesan Market attracted 63,000 visitors on the first day, 117,000 on the second day, and 66,000 on the third day, totaling approximately 246,000 attendees. This number is three times the initially expected 80,000 visitors.

Baek Jong-won, CEO of The Born Korea. [Image provided by The Born Korea]

During the festival, merchants showcased beers from various regions and sold out daily, with 'Asado' becoming a highly popular side dish. Asado is a whole pig barbecue roasted for 18 hours in eight specially made ovens.

Additionally, merchants ran discount campaigns on various menu items such as beer and coffee through the 'Hwanyeonghaeyu' campaign during the festival, leaving a positive impression on visitors.

On the 2nd of this month, the area around Yesan Market in Yesan County, Chungnam, bustling with crowds enjoying the 2023 Yesan Beer Festival. [Image provided by Yesan County] [Image source: Yonhap News]

As the festival ended successfully, Choi Jae-gu, the governor of Yesan County, expressed his gratitude to Baek Jong-won, CEO of The Born Korea.

Governor Choi said, "I sincerely thank CEO Baek and the staff of The Born Korea who participated in every aspect of the festival from preparation to execution. We will showcase a newer and more united image of Yesan County at the Yesan Market Samguk Festival held in October and the Yesan Beer Festival next year."

CEO Baek stated, "This has become an opportunity to instill confidence that even small cities can hold festivals utilizing local beers, energizing the entire region and revitalizing the commercial district."

A banner reading 'Welcome' was hung at a cafe near Yesan Market on the 1st, when the '2023 Yesan Beer Festival' opened. [Image source=Yonhap News]

Earlier, CEO Baek held a meeting with local merchants last month to create a festival free of overcharging. At the meeting, he said, "Looking at existing local festivals, there have been many cases where local merchants gave a bad impression to visitors by overcharging. I hope this festival becomes an opportunity to transform into a festival where everyone can share joy at affordable prices above all."

Meanwhile, Yesan County plans to hold the '7th Yesan Market Samguk Festival' around Yesan Market from October 13 to 19.

This content was produced with the assistance of AI translation services.